99 Bottles of Wine: The Making of the Contemporary Wine Label (Hardcover)
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50 years ago, no one dreamed that America could make great wine -- that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry. Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands.
About the Author
For more than 35 years, CF Napa Brand Design has led the wine industry in innovation and originality, creating some of the most recognized and successful wine brands in the world. It combines differentiated strategic positioning and evocative design with compelling story telling to establish a powerful connection between consumer and brand. CF Napa's work has garnered international recognition by almost every major design competition and has been showcased at the MoMA (Museum of Modern Art) and is part of the permanent collections at the Cooper Hewitt Design Museum at the Smithsonian and the American Design Archives at the Denver Art Museum.