Thurber, Kenneth

Kenneth Thurber

Kenneth Thurber is a well-known entrepreneur with extensive business experience in leading technology including computer networking.  Kenneth Thurber's debut book, Big Wave Surfing, discusses how to spot and capture breakthrough technologies.  Thurber's latest book, Do NOT Invent Buggy Whips, targets entrepreneurs who are interested in bringing new products to market. He warns that one should not invest in a product that is likely to soon become obsolete.

 

Buggy whips were integral to the transportation industry of the late 1800s. If you manufactured buggy whips you needed to reinvent yourself and your products. The transportation industry grew, but buggy whips were not the critical element. Some manufacturers survived because they reinvented themselves. Some had moderate success and some went under. The end result was that you needed to be in an evolutionary mode to insure your product’s success. Product inspiration is the result of people working hard and being motivated.

Do NOT Invent Buggy Whips presents a way of looking at products; not only how to conceive a product but also how to position the product. This book is a “how to” guide and if you follow the steps in this book you can work your way through a product strategy and product development.