Thurber, Kenneth

Kenneth Thurber

Kenneth Thurber is a well-known entrepreneur with extensive business experience in leading technology including computer networking.  Kenneth Thurber's debut book, Big Wave Surfing, discusses how to spot and capture breakthrough technologies.  Thurber's latest book, Do NOT Invent Buggy Whips, targets entrepreneurs who are interested in bringing new products to market. He warns that one should not invest in a product that is likely to soon become obsolete.


Do NOT Invent Buggy Whips by Kenneth J. Thurber
Model: 9780983342434A

Buggy whips were integral to the transportation industry of the late 1800s. If you manufactured buggy whips you needed to reinvent yourself and your products. The transportation industry grew, but buggy whips were not the critical element. Some manufacturers survived because they reinvented themselves. Some had moderate success and some went under. The end result was that you needed to be in an evolutionary mode to insure your product’s success. Product inspiration is the result of people working hard and being motivated.

Do NOT Invent Buggy Whips presents a way of looking at products; not only how to conceive a product but also how to position the product. This book is a “how to” guide and if you follow the steps in this book you can work your way through a product strategy and product development.

Email or call for price
ISBN-13: 9781592983803
Availability: Out of Print
Published: Beaver's Pond Press, 1/2011

Surf the Wave

The Big Wave Surfing Book is the home of extreme technology development. The high technology industry of today is comprised of a set of dynamics that involve spotting and capitalizing on disruptions in the marketplace. Only by being able to understand these dynamics can you expect to be able to profit from the high technology arena. This book is your guide to this fascinating and potentially profitable environment.

Down the Face of the Wave

Once the wave has formed from the introduction of a new technology, you are in for the ride of a lifetime. Some rides are short: pocket calculators and fax machines. In these cases, the technology became a product and the products became commodities in a short time. In other cases, like the Internet, the technology of packet communication systems provides a means for the continual innovation of a completely new set of services for consumer consumption as multiple waves push onto the shore. Learn the secrets to thriving in this dynamic environment in the Big Wave Surfing Book.