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Do NOT Invent Buggy Whips by Kenneth J. Thurber
Autographed Copy by the Author, Kenneth J. Thurber
|Recipient of a rare RECOMMENDED rating from U.S. Review!
|Do NOT Invent Buggy Whips
Create! Reinvent! Position! Disrupt!
by Kenneth J. Thurber
Digital Systems Press
176 pages, Paperback
Buggy whips were integral to the transportation industry of the late 1800s. If you manufactured buggy whips you needed to reinvent yourself and your products. The transportation industry grew, but buggy whips were not the critical element. Some manufacturers survived because they reinvented themselves. Some had moderate success and some went under. The end result was that you needed to be in an evolutionary mode to insure your product’s success.
review by P. Hooper, U.S. Review:
"We're trying to distinguish ourselves from the other potential competitors and it is difficult to really figure out what will create enough sizzle."
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